Understanding search engine indexing and algorithm
Sunday, July 08, 2012
Search engines visit the website and crawl on the articles
or content of a website. In your organic search engine optimization, you have to make
sure that your content is 100% unique, well written with the correct grammar,
and contains information useful to your audience. Another important thing to
remember in your SEO is to put your links to relevant sites only and link your
website to relevant articles only. Relevance is purely determined by the
similarity of your niche. Relevance is specified in search engines algorithm.
Search engines send automated programs called robots,
crawlers, or spiders to explore your content for real time indexing. Deep links
are being explored in this manner. They continually explore other websites as
they follow your outbound links. The crawlers rank your website content
according to their algorithm as they collect the precise picture of the
articles and all other information in the page. Spiders may find your website from
directories or paid submission pages. Yahoo said it indexed at least 80% of the
web. Google said it already indexed over 8 billion pages.
Organic search engine optimization has been employed as a
strategy to keep the robots coming back to your site and index your content.
This refers to the process of modifying a site to achieve higher rankings or
appear in the first page of the SERPS. The key here is providing useful content
and easy navigation. The content, SEO, and design always go hand in hand to
attract traffic and robots.

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